Business Valuation Services
Know What Your Business is Worth
Before You Decide What's Next
Most business owners guess what their business is worth which leads to overestimation with no buyers or underestimation that leaves money on the table. Buyers do not guess. ​Our business valuation services give you the clarity to make informed decisions about growth, investment, succession, or sale.
15-30%
Of small businesses never successfully sell — often due to preparation issues, unrealistic pricing, or lack of buyer interest.
~50%
Of buy-sell transactions collapse during due diligence because financial reporting, structure, or operational risks weren't addressed upfront.
20-30%
Of annual revenue lost to inefficiencies by businesses that survive past year 5 — most of it is invisible on a standard P&L.
A VALUATION IS NOT JUST ABOUT SELLING
It is about understanding reality.
A valuation answers the questions that matter most like:
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How would the market evaluate this business today?
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Where is value being created or lost?
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What risks exist in my business that are either draining my money or that concern a buyer or lender?
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What changes would meaningfully improve outcomes: equity, cash flow, growth, or buyer interest?
Without this clarity, owners make decisions in the dark and leave money on the table. Whether you're planning to sell, grow, raise capital, or simply want to know where you stand, a professional valuation is the smartest starting point.
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Beyond pricing a sale, regular valuation analysis helps owners identify where targeted improvements can materially increase equity and long-term value.
WHY VALUATION COMES FIRST
Profit alone does not determine value.
Buyers evaluate risk, predictability, transferability, and upside before agreeing on price. Professional business valuation services tell you exactly what they'll see -- before they do:
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How would the market evaluate this business today?
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Where is value being created — or quietly lost?
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What risks are draining cash or concerning a buyer or lender?
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What changes would meaningfully improve equity, cash flow, or buyer interest?
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Is it time to sell, invest, or grow — and what's the right sequence?
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​Without a valuation, owners often sell too early, too late, or for less than the business is worth.
Will you be one of them?
WHAT YOU RECEIVE FROM BOM'S BUSINESS VALUATION SERVICES
Everything you need to make an informed decision.
01
Realistic Market Value Range
A grounded analysis of what the market would actually pay based on how buyers assess risk, revenue quality, and transferability today.
04
Cash Flow Clarity
​Where cash is leaking, where margin is untapped, and where your financial story may be working against you with buyers and lenders + steps to correct it.
02
Value Driver Analysis
Specific factors currently adding to or subtracting from your valuation, so you can decide whether you're comfortable with that reality or ready to change it.
05
Baseline for Decision-Making
Control over your timing instead of pressure from circumstances. You leave knowing exactly where you stand, what's driving value, and what to do next.
03
Risk Reduction Roadmap
​A prioritized view of structural risks quietly discounting your equity, and the highest-leverage changes that shift how the market prices your business.
06
Strategy Conversation
Every full engagement includes a direct review of your findings. We walk through what it means and what your smartest next move looks like.
YOUR STARTING POINT
Choose where you want to begin.
Both options are designed to give you clarity — not pressure. You stay in control of what happens next.
Free
Self-led · Offered in Partnership
Self-Led Valuation
A fast, accessible way to get a directional range for your business value. Powered by BizEquity's platform that uses data from millions of business transactions, DealStats, and a proprietary algorithm. Offered to you in partnership with our sister company, SBRE.
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Takes about 10 minutes to complete
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Directional value range based on real transaction data
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Immediate results — no waiting
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A strong starting point to understand where you stand
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Option to escalate to a full engagement once you've seen your results
RECOMMENDED
Starting at $1,500
Final price based on business complexity
Full Business Valuation
A comprehensive valuation that evaluates your business the way a sophisticated buyer, investor, or lender actually does. Your confirmed quote is provided before any work begins.
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4 valuation approaches + 30+ KPIs
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Risk and value driver analysis
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Cash flow quality assessment
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Market and competitive positioning context
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Perception and marketing impact review
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Written report with findings and improvement priorities
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1:1 strategy conversation to review results together
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Clear next-step recommendations — sell, grow, or both
Valuation clarity creates leverage. Value can often be increased without even growing revenue. The trick is knowing how to accelerate outcomes and you can't know that until you understand where you actually stand.
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- JULES, FOUNDER & CEO, THE BUSINESS OF MARKETING
CASE STUDY SNAPSHOT
How Business Valuation Services Translate Into Real Outcomes
We regularly work with profitable businesses that are undervalued due to hidden bottlenecks that never surface on a standard financial statement. Take a look at this case study snapshot...
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Business Type: Service-based company
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Initial Valuation: Below owner expectations
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Bottleneck Identified: Revenue concentration and owner dependency
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Lever Addressed: Revenue quality and operational systems
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Outcome: Higher valuation range within 18 months
Valuation clarity creates leverage. Value can often be increased without even growing revenue. The trick is knowing how to accelerate financial growth without having to do more.​
FREQUENTLY ASKED QUESTIONS
What owners ask before getting started.
1 / What happens after getting our Business Valuation?
Our business valuation services are designed to create clarity, not pressure. Our steps are.... 1) We complete your business valuation. 2) We review the results together. 3) You decide whether to list or increase value. 4) If you decide to list, we handle your entire go-to-market strategy, listing management, potential buyers, negotiations, closings, and transition support. If you decide to adjust based on a lower value, our implementation support is optional.
You remain in control at every stage.
3 / Who are your Business Valuation Services for?
These services and our specific program are built on years of research and are designed for business owners who:
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Want an accurate, buyer-driven valuation that maximizes their return
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Want to work with industry experts across the country who have experience growing, selling, and buying business across industries and sizes
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Are considering selling now or in the next 1-5 years
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Want to understand how buyers evaluate their business
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Care about making informed capital decisions
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Do not want to rush into a sale without clarity
2 / Why not just list my business myself?
You can list your business yourself, but most owners underestimate the cost of doing so. Pricing a business accurately requires understanding financial analysis, buyer behavior and preference, risk, and market comparables, not just profitability or effort. When owners self-list, businesses are often overpriced and sit on the market or underpriced and leave money on the table. Unrepresented sellers also face more aggressive buyer negotiations, weaker deal structure, and higher risk of deals falling apart during diligence. Selling a business is time consuming and distracting, and mistakes in valuation, marketing, or negotiation often result in a lower sale price or worse terms. Not to mention, it costs money to list your business on most listing platforms. Professional representation helps protect value, maintain discipline in negotiations, and improve the overall outcome, which is why many owners find the fee is far outweighed by the difference in results and value.
4 / What determines the final price for a full valuation?
​Full engagement pricing starts at $1,500 and scales based on the size, complexity, and structure of your business. Straightforward service businesses are typically at the lower end. Multi-entity, complex, or larger businesses are priced accordingly. Your confirmed quote is always provided in writing before any work begins.
