THE BUSINESS OF MARKETING
Valuation
Results
Strategy
Content
People don't just buy products, services, or businesses...
they buy lifestyles, results, and equity.
We use decades of strategic positioning, combined with comprehensive business valuations and proven systems to help each business achieve its goals.
We work with owners and leadership teams who prioritize clarity, efficiency, and long-term outcomes.
The Business of Marketing bridges the gaps between theory, strategy, and real results.
We work with clients to achieve meaningful growth goals by setting up the most efficient systems and corresponding materials. Our work is not for businesses looking to chase trends, constant content, or with no desire to grow.
For example, your website is often the first asset buyers, partners, and customers evaluate when deciding what your business is worth. What is your website communicating?
We typically accept clients who...
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Operate $2M-$100M revenue businesses
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Are decision-makers
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Want fewer, better decisions
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Care about value, not vanity metrics
We position our clients to improve pricing power, reduce risks, increase speed and marketability, and attract the best clients, talent, partners, and buyers. Does this sound like what your business needs?
Value creates options,
The greatest success for any business lies at the intersection of operational excellence, intelligently designed systems, and directional clarity. With all 3, a business is ready for growth or sale.
and strengthens equity.
What we do differently
Diagnose
Your Starting Point: Valuation 0r Audit
We use business valuations combined with deeper dive positioning and marketability audits to determine your optimal path for growth. We then build your strategy followed by key owned assets and systems that help customers, partners, talent, lenders, and investors quickly understand the strength of a business. Depending on your goals, we either position our work for growth or for sale.
Decide
Position for Growth
We use business valuations combined with deeper dive positioning and marketability audits to determine your optimal path for growth. We then build your strategy followed by key owned assets and systems that help customers, partners, talent, lenders, and investors quickly understand the strength of a business.
Position for Sale
You've built something incredible and are now ready to move on. Many owners make a critical mistake at this stage and either undervalue or overvalue their business by not understanding how the market measures what you've built. We remove any confusion around your position in the market and then position your business to attract your ideal buyer.
Act
Marketing & Positioning
Our marketing services prioritize the most effective, efficient, and scalable approaches to increase brand perception and marketing positioning. Marketing's sole purpose is to increase the value of your business (both actual and perceived). We design your strategy and most valuable assets according to your largest opportunities.
Acquisition or Merger
There's more than one way to achieve growth. For some businesses, the best strategy is acquisition to enter a new market, bring in new customers or talent, or increase offerings. We offer buyer representation to help you find your ideal business.
Business Brokerage Service
Buyers consistently pay higher multiples for businesses that demonstrate clarity, efficiency, and strong positioning relative to peers, even when earnings are similar. Our brokerage services prioritize professional valuations with 95% accuracy in sales price alignment and perfectly positioned marketing materials with a go-to-market sales strategy targeted at your ideal buyer.
Systems & Risk Reduction
The average company loses 20-30% of annual revenue to inefficiencies. McKinsey estimates that improving operational efficiency just by 10% can increase profit margins by as much as 30-50%. However, most leaders don't know where to start to identify these opportunities, let alone fix them. Our valuations and audits identify your biggest opportunities whether you're positioning to grow or sell.
Still deciding which path is best for your business?
When value is clear, growth is more efficient and risk is reduced.
Our work is designed to compound over time, removing dependency while building equity. Some owners want clarity before making major decisions, a path to sustainable growth, or to increase value before a future sale. So, we begin every engagement with a professional audit or business valuation because all smart decisions start with understanding reality. A professional business valuation provides objective, defensible insight into what a business is actually worth today by analyzing financial performance alongside operational strength, competitive positioning, and risk.Let's get grounded in your business's reality and your opportunities.
We empower owners and leaders to grow, scale, and sell.
A strong online presence is your first impression for everyone (clients, partners, talent, buyers, and investors); a weak digital footprint reduces interest as clients start to doubt you're for them and buyers factor in assumed costs to fix it. This is relevant for growth and sale because both goals require a strong first impression online. Online reputation and brand perception contribute to economic value more than many owners slow down to realize. We know it and we'd love to help you master yours.
Apply to Get the BOM Difference
The Business of Marketing is a leading marketing and business brokerage firm that prioritizes scalable systems, client results, and efficiency. We're the full package. People don't buy "products", "services", or "businesses"; they buy lifestyles, results, and equity. We use decades of comprehensive business valuations, strategic positioning, and proven systems to help each business achieve their growth goals.
Get a brief taste of the BOM Difference outlined below and book a call to learn the rest.
1: INITIAL DISCOVERY
PRE-SALE
We discuss your goals and current landscape to determine the scope that will drive the most impact and value for you.
2: REALITY GROUNDING
WEEK 1
We start with an audit, assessment, or valuation to determine how the business is actually perceived and where your opportunity gaps exist.
3: KICK-OFF
WEEK 2
We review your audit or valuation with you and then together, we build a plan to achieve your goals. At this stage we determine if you need marketing, systems, or if you're ready for sale or acqusition.
4: STRATEGY BUILD
MONTH 1 -2
Once the direction is determined, we build your strategy, materials, measurement model, and the specific implementation approach. We focus only on the key areas that materially impact outcome.
5: IMPLEMENT & OPTIMIZE FOR GROWTH
60 DAYS
We provide white glove service for all of your plans as we optimize marketing or listings for results.
