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Market Smarter, Not Harder: Why Your Marketing Isn't Working (And How to Fix It Quickly)
Marketing isn’t a cost center. It’s your growth center. If it's not acting like one, the problem lies in how it is being executed.
Feb 155 min read
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Should You Hire a Marketing Agency or an In-House Marketer? Here's How to Decide
Hiring the right marketer is an investment. So before you decide, make sure your investment can deliver the returns you expect.
Feb 1411 min read
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Social Media Strategist: How to Algorithm-Proof Your Content
A social media strategist should give you an algorithm-proof, effective, sustainable content strategy that delivers a clear ROI.
Aug 27, 20249 min read
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Content Marketing Consultant: The Business Game Changer
A content marketing consultant should create a content strategy that 3xs your organizational growth goals sustainably and efficiently.
Aug 21, 20244 min read
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Simple But Overlooked SEO Strategies
Follow our simple but overlooked SEO strategies for enhanced general, local, and eCommerce search performance. Visit our blog to learn more!
Jul 17, 20245 min read
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A Content Marketing Strategist is Your Competitive Advantage
We are all seeking or trying to maintain a competitive advantage in business. We live in a world that is dominated by content and we are...
Jun 14, 20245 min read
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Case Study: Brand Management for a Product Company
See what happens when brand management goes to work for a product company in Virginia called The Wine Outlets.
May 31, 20246 min read
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How to Get Testimonials from Clients: Plus a Bonus of How to Get Referrals! (2024)
Social proof is the most effective marketing tactic. Learn how to get testimonials, reviews, and high-quality leads from clients.
May 22, 202410 min read
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Case Study: Law Firm Increases Website Traffic by 30% Within 3 Months
Prioritize the end audience at every step and remove personal opinions, to create a site that works and increases traffic.
May 21, 20243 min read
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Case Study: Increase LinkedIn Reach by 25% and Engagement by 13% in 120 Days
There are proven strategies we use to grow social media organically. Specifics differ based on the brand, but the principles are the same.
May 3, 20244 min read
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Why a Content Strategy Consultant Is Your Most Valuable Asset
A content strategy consultant delivers an algorithm proof content strategy with a turnkey content playbook that creates 3x returns or more.
May 2, 20244 min read
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Case Study: How to Increase Engagement with Storytelling Marketing
Learn how to use storytelling marketing to humanize your work, your industry, and of course, your business.
Apr 18, 20243 min read
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LinkedIn Content Strategy: An Experiment
Learn LinkedIn best practices and optimization ideas from a content experiment that you can apply to your own posts starting today.
Apr 2, 202414 min read
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Case Study: How to Scale a Local Business with Marketing, Without Losing the Local Charm
Ready to scale your local business using marketing? There are a few principles that we apply that will help any business grow.
Mar 15, 20242 min read
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Case Study: How You Expand Reach with Influencer Marketing
Master Influencer marketing by building relationships, tapping into reciprocity, staying consistent, and knowing the value of brand loyalty.
Feb 15, 20243 min read
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Case Study: Website Refresh to Increase User Experience
Company Name: The Wesson Group Timeline of Refresh: Sept to Dec 2023 This company is filled with incredible people, doing great work....
Jan 11, 20242 min read
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What Is a Brand Strategy? And Why Do You Need One? (2024)
In the midst of marketing hyper-specialization and all the social platforms, the true reason for consumer conversion and loyalty gets lost.
Jan 2, 202414 min read
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What Marketing Is Valuable Enough to Keep When Costs Need Cutting and Layoffs Are on The Horizon?
When layoffs start and business is tough, how should you approach marketing? With layoffs continuing into 2024 and businesses tightening...
Dec 11, 20233 min read
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A Guide to Marketing Budgets for Startups
All startups should have a marketing budget created. This guide allows you to recreate the best marketing budget for your startup.
Oct 6, 20233 min read
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Budgeting For Social Media Marketing: Your Guide
Budgeting for social media marketing is essential to creating successful content and ads.
Jul 21, 20233 min read
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