MARKETING & VALUATION EXPERTS
Most marketing is disconnected from business outcomes.
We built The Business of Marketing to change that.
Our work starts with measurable growth goals — revenue, profit, and ROI — and ends with something even more powerful: a business worth more on paper and in the market.
Jules,
Founder
"Let’s Build a Business That’s Worth More."
​Jules built The Business of Marketing after more than a decade in high-performance marketing, growth strategy, and business analysis. Her obsession with connecting strategy and creative execution to commercial impact evolved into 2 proprietary frameworks that quantify marketing’s contribution to enterprise value: The BOM Method™ and Market-to-Multiple™ Valuation.
The BOM Method™ is tested across industries, refined through real results, and proven to move the only numbers that matter (revenue, profit, and valuation).
The Market-to-Multiple™ Valuation is the first of it's kind to demonstrate how true marketing assets compound value over time to command higher multiples when businesses sell.
Today, Jules and her team work with business owners, brokers, and investors who want the same thing: marketing that builds measurable, sellable value.
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Everything we do connects marketing decisions to financial outcomes. Because the goal isn’t just better campaigns. It’s a business that’s worth more.
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Since we get asked, here are our founder's credentials: MBA, MS in Business Management, Growth Marketing Certified, 10+ years of business and marketing strategy experience for international, national, regional, and hyper local brands.
What we do:
We connect marketing, strategy, and valuation into one integrated system that drives business performance and market value.
1. Marketing Strategy & Execution
We design and implement marketing systems that are relentlessly aligned to business goals. Every initiative is built to drive measurable revenue, profit, and return, not vanity metrics or empty impressions.
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2. Business Valuation & Market-to-Multiple™ Reports
We quantify what your marketing is worth.
Our proprietary valuation reports reveal how your operations, positioning, and marketing systems impact enterprise value giving you clarity on where you stand and how to increase it.
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3. Business Brokerage & Buyer Representation
We help owners sell with confidence and buyers purchase with clarity.
Our brokerage services combine financial analysis, brand positioning, and buyer alignment to ensure every business is packaged to perform and priced to sell.
Traditional marketing agencies chase visibility.
Traditional brokers chase listings.
We chase alignment — the place where marketing, money, and market demand intersect.
Because when those three align, growth becomes predictable, valuations rise, and businesses sell at stronger multiples.
We don’t guess. We measure.
We don’t pitch. We position.
We don’t sell stories. We sell results.
Why It Works:
We chase alignment and the place where marketing, money, and market demand intersect.
In the world of marketing to customers and selling businesses, there's a lot of noise and a lot of competition. Breaking through is the challenge. But there are a few beliefs that set apart the leaders. If you are reading this, you are definitely one of the leaders.
The Consumer (or Buyer) is Always Right
The person(s) you are trying to sell to are the reason you make money. What they think, how they feel, the way they act, and who they are matters above all else. So, we build your strategy and every subsequent piece of marketing based on the unique target customer profile. And this is why the content works - because it is focused on the people who pay you.
Marketing is Powerful, Simple and Effective with Strategy + Consistency
When it comes to achieving your business goals, you need a partner who understands how to make it simple and how to make it work. When we are helping you grow your business, we deliver a strategy that feels right and creates alignment across your entire business with a cross-channel marketing plan based on your priorities. When we're valuing your business for sale, every aspect of the Market-to-Multiple™ Valuation is aligned with the market's expectations and the proven sustainable results of your business.
Partner with experts who understand value & ROI
We immerse ourselves in our clients' worlds to provide you with 1 resource for all of your marketing and complete clarity on your business's value. We know how frustrating it can be to have to outsource every little task or to try to hire an inexperienced college grad for in-house marketing. So, our services get you access to a team of experts for less than even an entry level salary.
Real Life Marketing Wins
How you expand reach with Influencers
Getting Champion on Chance, DJ Khaled, and the Kardashians through relationship-building and reciprocity.
How to launch a new product and excite customers
Arnold Palmer is a golfing legend (who went to Wake Forest, btw!). Spiked seltzers were a skyrocketing trend...a perfect match!
How to scale a local business
Consumers like convenience and access. How we made neighborhood wine shops feel like the big players without losing the intimacy and connection of shopping local.
How to increase engagement with Storytelling Marketing
The construction teams that build our nation's infrastructure and energy grids often go unnoticed. But there's so much more to be successful in those jobs.
How to increase revenue by listening to customers
The cool factor matters and there are the exciting moments to capitalize on an existing trend. I was part of the 4-person team who launched the idea of Champion locations where customers could fully personalize their gear.
How to get double digit social growth organically
Consistency in content creation makes all the difference and increased The Wesson Group's LinkedIn reach and engagement by 25% and 13% respectively in 4 months. Imagine what 12 can do...