Contrary to popular belief, good marketing is more science than art, and it exists for the sole purpose of inspiring people to take action. 

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I am a strategic brand manager with a decade of experience and a passion for growing businesses through data, consistency, proven business strategies, and impactful consumer trends. Since obtaining my MBA from Wake Forest University, I’ve successfully combined my professional experience with an entrepreneurial spirit and a unique ability to identify and communicate value across a variety of brand, marketing, and business unit management roles. 

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To date, I have worked on international, national, regional, and hyper-local brands, partnering with some of the largest names in our culture today. I have launched countless new products, line extensions, and new services. I’ve expanded brands into new markets and made strategic decisions to focus on and hone core competencies. I understand how consumers think, what they want from brands, where to reach them, and how to inspire them to take action. 

 

Since 2019 I’ve focused on expanding my reach to work with businesses in all corners of the country and developed the BOM Method. I built the Business of Marketing and The BOM Method to provide access to proven marketing strategies and frameworks for success that stretch across business units. 

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Because people “do not buy WHAT you do, they buy WHY you do it” (Simon Sinek’s simple yet profound statement that shifted our understanding of marketing), the basic principles of branding, marketing, content development, and building loyalty apply across industries. How they come to life for each business will differ. When you work with me, I produce carefully tailored recommendations based on your unique business. Your strategy will be laser-focused to give you the confidence and clarity to take action, rather than spinning your wheels, spending without results, chasing an ever-changing algorithm, and all the other negative pitfalls we experience with a lack of strategic marketing. 

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I continue to refine The BOM Method as the marketing landscape shifts and new technologies and opportunities emerge (i.e. obtaining a Growth Marketing certification from Cornell, implementing effective AI strategies for individual client needs, updating digital practices per new state laws, etc.). There are two beliefs I maintain that I will leave you with, 1) the consumer is always right, and 2) marketing takes consistency combined with a dedication to planning and tracking. To consider how I could add value for you and your business, check out the marketing starter packages I offer and then book a free strategy session with me.