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Case Study: How You Expand Reach with Influencer Marketing

Updated: Mar 14

There are a few standard ways to work with influencers. The most common method is a pay to play in which a business pays an Influencer to do, wear, post, or attend something.


At Champion, we did not pay anyone famous to wear our clothing. We cultivated relationships with each person and took a genuine interest in what they cared about. We provided a value beyond monetary that created trust between them and the brand and inspired them to support the brand. Our Influencer Marketing strategy was to build an honest and genuine relationship with them as people by adding value to something they care about. We showed up, sent loads of products, and kept in touch with them about topics that were important to them.


A few of the most well-known people we worked with were DJ Khaled, Chance the Rapper, and the Kardashians, to name a few.




By working closely with people who loved and believed in the brand, our team was able to build mutually beneficially relationships with these mega influencers and the people who worked with them.

These relationships did not happen overnight and took time to build. But the value of patience and consistency was crystal clear every time one of these celebrities chose to wear Champion of their own free will.


This is a great example of reciprocity - a principle that exists in all areas of life. And like most areas of business, the relationships you build are what end up mattering most. No matter the size of your business, you too can find ways to implement influencer strategies.


The visibility and reach from 1 of these celebrities was powerful enough. When you add them all together, it becomes quite impactful. From the photos, you can see that they were wearing Champion in all areas of life: Chance is at ACL on stage as a headliner; the Kardashians are living their everyday life AND posting on their socials in Champion clothing; and DJ Khaled is posing for photos for events that are important to him and his brand.


If you're looking to launch your own influencer marketing strategy for any industry, let's talk!




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