Company Name: The Wesson Group
Timeline of Refresh: Sept to Dec 2023
This company is filled with incredible people, doing great work. They are passionate, dedicated, and love to collaborate with each other and with partners. They are a dream client, and this project is a piece of the work we are doing together.
Their goals are to increase their brand authority and presence to build a strong talent pipeline.
Prior to the website refresh, I took them through the full BOM Method, and we established a rock-solid Brand Strategy. From that work, we built clear external brand statements and created multiple videos that start to tell the story of this incredible company. Be sure to give each of the videos across their new site some attention.
Before The Website Refresh
This is intentionally a low-quality video. Use it to get a feel for where we started.
Key Opportunities Areas We Solved For (In Short-Hand)
User Experience: updating or changing everything to ensure the user has a seamless experience during which they are entertained, engaged, and informed.
Correct formatting issues
Convert organization and flow to a storytelling format
Use the headers as value focused opportunities to provide users with info
Increase opportunities to engage with content
Reduce walls of text
Fix mobile format
Update navigation and connection capabilities
Add in all legal pages (with attorney input)
Increase relevancy for target audience
Correct all 404 errors
Content: Increase relevancy of all types of content for specific target audiences.
Establish a clear brand strategy with specific values that are relevant to the audience
Reorganize header and footer
Adjust the balance of visuals and text
Update organization, verbiage, and images for all pages
Add videos to communicate the story more effectively
Include social proof
Add lead gen tactics
SEO: Bring in line with the brand's goals.
Update keywords to reflect new search formats and pecific initiatives
Clean up all meta data
Clean up the backlinks
Correct all 404 errors
Planning and Tracking
Establish a content updating plan for all pages
Establish a consistent content writing plan for the News section
Track key metrics of traffic AND conversion
The solution: www.thewessongrp.com
Feel free to ask any questions or share any comments on this page.