Instagram is starting to get better at providing meaningful analytics, especially through Meta's Business platform. As a platform, Instagram takes a lot of time and content to make the algorithm work in your favor. So, if you are going to put time, effort, content, or money behind any marketing, you should ALWAYS track its success. I cannot stress this enough! Without knowing how your marketing is performing, you cannot possibly know if you should continue doing it, if it is reaching your target audience, or if it is providing you any return on your investment (investments can be time, money, or headspace). This tracker is one of many I built to help you track the progress of the content you create. This particular tracker is for your Instagram posts.
 
What you get:
Formatted for ease of use
Organized by Month
All key Instagram-specific metrics accounted for
Formulas that will calculate automatically
Paid and Organic Metrics
Summary Analysis with charts
Terms and definitions
Instructions for use
 
This template gives you all the tools and formulas to easily track your metrics, understand your data, and make smart decisions to improve your emails and your marketing. No fuss. No hassle. All the formatting and tricky excel formulas are completed for you. All you have to do is enter the data and read the summary.