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Instagram is starting to get better at providing meaningful analytics, especially through Meta's Business platform. As a platform, Instagram takes a lot of time and content to make the algorithm work in your favor. So, if you are going to put time, effort, content, or money behind any marketing, you should ALWAYS track its success. I cannot stress this enough! Without knowing how your marketing is performing, you cannot possibly know if you should continue doing it, if it is reaching your target audience, or if it is providing you any return on your investment (investments can be time, money, or headspace). This tracker is one of many I built to help you track the progress of the content you create. This particular tracker is for your Instagram posts.


What you get:

  • Formatted for ease of use

  • Organized by Month

  • All key Instagram-specific metrics accounted for

  • Formulas that will calculate automatically

  • Paid and Organic Metrics

  • Summary Analysis with charts

  • Terms and definitions

  • Instructions for use


This template gives you all the tools and formulas to easily track your metrics, understand your data, and make smart decisions to improve your emails and your marketing. No fuss. No hassle. All the formatting and tricky excel formulas are completed for you. All you have to do is enter the data and read the summary.

Instagram Metrics Tracker (Complete Template with Instructions)

Excluding Sales Tax
  • This material was created by Julianna Francesca Nunnenkamp for sale by The Business of Marketing only. It is the intellectual property of BOM and Julianna Francesca LLC and is intended to provide guidance to the purchaser. The resale or distribution of this product is not permitted and will constitute theft of property and will be dealt with pursuant to the laws of Virginia. Lastly, this material in no way guarantees any business outcome. The purchaser maintains full responsibility and liability for all aspects of their business. By downloading this tool, the purchaser agrees to these terms.

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