THE BUSINESS OF MARKETING
Marketing should maximize your business's value and your equity.
We're your unfair advantage that aligns all efforts to your critical business outcomes (revenue, profit, and enterprise value). Because a business built for value is easier to grow, operate, & transition.
Whether you're looking to grow or sell, we use the most efficient, proven strategies to position your business for increased value.
Valuation
Results
Strategy
Content
People don't just buy products, services, or businesses...
they buy lifestyles, results, and equity.
We use decades of strategic positioning, combined with comprehensive business valuations and proven systems to help each business achieve its goals.
We work with owners and leadership teams who prioritize clarity, efficiency, and long-term outcomes.
The Business of Marketing bridges the gaps between theory, strategy, and real results.
We work with clients to achieve meaningful growth goals by setting up the most efficient systems and corresponding materials. Our work is not for businesses looking to chase trends, constant content, or with no desire to grow.
For example, your website is often the first asset buyers, partners, and customers evaluate when deciding what your business is worth. What is your website communicating?
Our clients...
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Operate $1M-$100M revenue businesses
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Are busy decision-makers
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Want fewer, better decisions
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Care about value and real growth, not vanity metrics
We position our clients to improve pricing power, reduce risks, increase speed and marketability, and attract the best clients, talent, partners, and buyers. Does this sound like what your business needs?
Value creates options,
The greatest success for any business lies at the intersection of operational excellence, intelligently designed systems, and directional clarity. With all 3, a business is ready for growth or sale. Proven marketing and systems help achieve goals.
and strengthens equity.
What we do differently
Diagnose
Your Starting Point: Valuation 0r Audit
We use business valuations combined with deeper dive positioning and marketability audits to determine your optimal path for growth. We then build your strategy followed by key owned assets and systems that help customers, partners, talent, lenders, and investors quickly understand the strength of a business. Depending on your goals, we either position our work for growth or for sale.
Decide
Position for Growth
We build only the most effective marketing for your industry using financials, analytics, and valuations to show you where your biggest opportunities lie. We build you a seamless digital experience coupled with sustainable systems to compound your results. A pretty design is nice...but a strong message will beat design every time.
Position for Sale
You've built something incredible and are now ready to move on. Many owners make a critical mistake at this stage and either undervalue or overvalue their business by not understanding how the market measures what you've built. We remove any confusion around your position in the market and then position your business to attract your ideal buyer.
Still deciding which path is best for your business?
When value is clear, growth is more efficient and risk is reduced.
Our work is designed to compound over time, removing dependency while building equity. We begin every engagement with a professional audit or business valuation because all smart decisions start with understanding reality. A professional business valuation provides objective, defensible insight into what a business is actually worth today by analyzing financial performance alongside operational strength, competitive positioning, and risk. Let's get grounded in your business's reality and your opportunities.
We empower owners and leaders to grow, scale, and sell.
A strong online presence is your first impression for everyone (clients, partners, talent, buyers, and investors); a weak digital footprint reduces interest as clients start to doubt you're for them and buyers factor in assumed costs to fix it. This is relevant for growth and sale because both goals require a strong first impression online. Online reputation and brand perception contribute to economic value more than many owners slow down to realize. We know it and we'd love to help you master yours.
